March 10, 2007

MLB Calculates The Price Of Fan Loyalty

Dan Wetzel, Yahoo! Sports (my emphasis):
Besides being hell bent on infuriating its best fans and having less people watch its games, Major League Baseball would also prefer if you stop calling to complain. ...

"I hope that those fans who have been directing their concerns to us over the last several weeks will now encourage their cable carriers to in fact enlist for this package," [MLB President Bob] DuPuy told the Associated Press. ...

The nearly completed exclusivity would cut the availability of Extra Innings from 82 percent of U.S. households to 16 percent. ...

Last year over half a million people subscribed to Extra Innings and MLB just sold them out for $2 a head, per team per year. So there's the price of fan loyalty, a small Coke at the stadium. ...

MLB is selling its fans out for the price of a utility infielder, which is pretty stupid. Although not as stupid as Selig and DuPuy think you are.

1 comment:

laura k said...

Very good.

Encourage their cable carriers to enlist. What chutzpah.